Surprise Success: Attitude Shift Lifts New Patient Appointments 41 Percent

August 4, 2013Last Updated on by Stewart Gandolf

We just love to tell a good medical marketing success story, and this one has an unexpected punchline. Although the real world stage is an Ear, Nose and Throat (ENT) practice on the East Coast, the value lesson isn’t limited to otolaryngology marketing. The core concept is useful for nearly all medical practice owners and […]

Helping Patients with Medical Marketing Testimonials. A “How-To” from ENT Marketing for Others.

August 8, 2013Last Updated on by Stewart Gandolf

Testimonials—a patient’s expression of appreciation for you, your practice and their results—are powerful motivators for potential patients, and highly useful in medical practice marketing. And, being mindful of HIPAA, many professional situations can use this tool effectively. While patients are often happy to make referrals and testimonial statements, they often don’t have a clue about […]

Under-penetrated Market; Growing Opportunity for Audiology and Hearing Marketing

May 24, 2019Last Updated on by Stewart Gandolf

Hearing Aid Purchase Decision Formula: Price + Professional + Hearing Loss There are some interesting numbers for audiology and hearing care marketing professionals in a recent market analysis. And for audiologists, hearing instrument specialists, the prediction is suggests a growth market opportunity on the horizon. Survey results published by iData Research says that patient income […]