Most communications professionals agree that email marketing is a major money-earning hammer in their marketing toolbox. The often-quoted ratio says that every dollar invested in email marketing can generate an average return of nearly $40. That’s a decent target, but some reports have an even higher ROI. Email marketing checklist… But beware. Triple-digit returns aren’t […]
More than 30 percent of email recipients open the email based on the subject line alone. Unfortunately, the folks that study those things seem to be silent about what happens to the other 70 percent. But we have a pretty good guess. Everyone’s INBOX is the target of tons of digital missiles each day, and […]
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– Jonathan Calure, MD