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Unsolicited electronic messages (the spam variety) are about as welcome as an earth-bound asteroid. Nobody likes receiving them, and professionally, you definitely don’t want to inadvertently send legitimate email to be caught-up in one of the many “spam filters.” Being familiar with filters and other rules of road can keep your valid email marketing messages […]

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Permission-based email is one of the most engaging, useful and effective tools available in your marketing toolbox. For starters, the cost is low and, being opt-in, recipients are prequalified and lists can often be segmented for precision targeting. The folks who keep track of such things say there are 3.6 billion email accounts as of […]

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Two interesting items in the online news caught our attention recently. Both were serious reports from the business world about the comparative effectiveness of search engines, social media and email. Both were completely credible, widely circulated, and good fodder for strategic thinking and planning. The contrasting information asks and answers vital questions. With an equal […]

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iPad

Sometime this year, mobile phones will overtake PCs as the most common Web access device worldwide, according to a Gartner forecast. And with the mobile tipping point on the near horizon (or maybe here), it’s only smart marketing for hospitals and provider practices to have a mobile plan in place right now. Websites that are […]

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On the surface, a medical marketing email campaign is appealing, in part, because it is immediate and low cost. The proliferation of high-speed Internet connections, computers, laptops, smartphones and other mobile devices rapidly connect healthcare providers and hospitals with constituent audiences. Although a single email is fairly simple, creating a successful email marketing effort with […]

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Email, as a healthcare marketing tool, has a lot going for it. It's inexpensive. It's fast. And it can be highly effective. Email also has a lot of things working against it. It's easily ignored. It can be filtered as spam. And it just might not communicate at all. Arguably, the most important part of […]

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Broadcast emails and e-newsletters can be useful tools in medical practice marketing as long as you stay on the safe side of anti-spam regulations. And that's easier than it looks. You may be surprised to learn that "spam" has a curious and slightly amusing history. As one source has it, S.P.A.M. is an abbreviation for […]

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The most neglected healthcare provider marketing opportunity, and how to break the habit Email is the communications means of choice for many individuals, but it's a surprisingly neglected strategy that never gets off the ground for the simple lack of opt-in email addresses. Here are seven easy ways to build a permission-based contact list and […]

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Healthcare practices and hospitals have been slow to adopt email as a standard communications tool with patients-most of whom would welcome the connectivity. Bringing email into the mainstream of your office, even for non-clinical matters, is a powerful way to differentiate your business from the competition, increase satisfaction and patient retention...and boost office efficiency. Recently, […]

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