There’s a good chance that you navigated your way to this article with the help of our newsletter, Healthcare Success INSIGHT. For nearly a decade, our free marketing newsletter and blog have helped subscribers learn how to boost their marketing effectiveness. We thought this was a good opportunity to share some of how this works, […]
More than 30 percent of email recipients open the email based on the subject line alone. Unfortunately, the folks that study those things seem to be silent about what happens to the other 70 percent. But we have a pretty good guess. Everyone’s INBOX is the target of tons of digital missiles each day, and […]
It was only a year or two ago that the trendy marketing watchword was "personalization." It seems like everyone was using the P-word in email marketing. Everyone’s ambition was to take email (and other content) to the high-impact, “next level.” Internet and computer sophistication provides the ability to deliver relevant content to the right reader. […]
Marketing professionals recognize the potential benefits of email as an online physician marketing tool. Patients prefer digital health communications. It’s fast. Email is convenient. And it's affordable and cost effective. But there are simple-but-essential secrets to doing it right. How to get online physician marketing right... Here are some of the email marketing tips and techniques […]
We all face the challenge of working smarter, not harder. Healthcare marketing professionals know the struggle to deliver maximum results from limited or shrinking resources. So one of the important questions is: Where to get the biggest bang for your digital marketing? Glad you asked. It seems that the research folks at Ascend2 tested the […]
It seems like the “popular buzz” attaches to the big names in social media, with Facebook, Twitter and a couple others at the top of the list. But it turns out that email marketing continues to outdistance social media for customer acquisition by a mile. [Custora E-Commerce report] Of course both social media and email […]
Email marketing is a powerful healthcare marketing tool because it is relatively low cost, it’s quick and immediate, and nearly everyone uses it. That’s the easy part. The trouble is that it is increasingly difficult to do it right. The perfect email—one that is opened, read, acted upon and shared—is elusive. Frankly, devising an effective […]
One business tip—something your health care competition may not know—is that email is a highly effective secret weapon for physician marketing. When some reports suggested otherwise, Gigaom Research told us that, among digital marketers, “Email marketing is the digital workhorse, deemed the most effective (relative to other digital tactics) for building awareness, acquisition, retention and […]
Perhaps the most revealing thing about email marketing is evidenced by the smartphone that you have in your hand right now. Smartphones now account for 80 percent of the mobile phone market, and IDC Research says that 80 percent of those folks--likely both you and I--checked email before their first cup of morning coffee—or anything else […]
Most hospitals and medical practices recognize that email plays an important role in nearly every marketing plan. For some, it’s a “heavy lifter” tactic that is used in support of many goals. In other situations, email supports larger strategies. We know from experience that—done correctly—email is a powerful marketing and advertising tool. Unfortunately, some plans […]
A while back, before traces of autumn appeared in the forecast, most marketing pros at hospitals and group medical practices were tying a bow around their marketing strategy for the still-distant New Year. Healthcare providers have Internet Marketing near the top of the list. The Internet has become your new front door, and it commands […]
Email marketing—a popular form of marketing directly to the customer/subscriber—has the appeal (and appearance) of being free. Well, it’s not free…but the cost is low, and when done correctly, the Return-on-Investment (ROI) can be remarkable. In addition to a good email software or service bureau, your investment includes the time required to maintain the process, […]
