How Millennial Patients Are Changing The Way You Do Business

February 16, 2017Last Updated on by Stewart Gandolf

Here’s why you need a guide to Millennials. Not long ago, it was the Baby Boomers that dominated the healthcare demographic landscape—one of the top audience targets of opportunity. The post-war crowd still represents a substantial slice of the American population. But boomer-babies are no longer the largest cohort. Millennials (age 18-34) are now the […]

How to Destroy Patient-Physician Relationships in a New York Minute

January 12, 2016Last Updated on by Stewart Gandolf

If there is one dominant factor that quickly erodes the patient-physician relationship, it is lack of respect—particularly a feeling of disrespect for the patient’s time. Patients have a limited ability to judge a physician’s clinical competence, but they do have a sense of personal self-worth that says: “My time is just as valuable as your […]

What Doctors Can Learn From Unhappy Patients

October 29, 2015Last Updated on by Stewart Gandolf

Picture this scenario. You have an unhappy patient in your office, and, frankly, nobody on the staff (much less the doctor) is eager to jump into that thunderstorm. Let’s hope that this doesn’t come up too often, but realistically it happens even in the best of practices. You and your staff should be prepared to […]