Healthcare Success

THE BLOG

COVID-19 has been a life-changing event for us all. It's the kind of event that has lasting effects on people that we can't even truly see just yet. We've thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers' needs, […]

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Occasionally, I hear from a doctor or healthcare executive, “We don’t need a lot of marketing. Everyone in the community already knows us.” To that, I have to say: “Are you sure?” Remember, you spend a lot of time with your own brand, and it’s easy to forget that very few people have even a […]

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man in wheelchair checking mobile phone

In a recent study, 90% of older adult internet users said they’ve used social media to find or share health information. Undoubtedly, social media is a major part of many people's lives. And if you're in the business of healthcare, social media may help increase brand loyalty and boost your reputation. You just may need […]

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little doctor sits on pill pack

In the business of healthcare, the level of care you provide will always be the most important thing. However, that doesn’t mean that doctors, hospitals, and practice groups should ignore those “little” things that can make or break a patient’s experience. These 5 seemingly small details can mean stronger reviews, better word-of-mouth, and, ultimately, better […]

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A successful hospital, practice, or healthcare organization website facilitates patient communication and helps you win more of the patients you want. But this means little if patients can’t find your website online. To get on page #1 for an Organic search, you’ll want a strong SEO marketing agency, a solid site, but an even stronger […]

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free healthcare marketing: doctor gives tv interview

Securing the growth of any healthcare business requires a thorough plan and budget for your marketing. But we get it—many doctors, administrators, and executives are also searching for free, simple ways to reach a local audience. Many of these free healthcare marketing opportunities will require time and commitment, but most are simply good business practice. […]

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woman searching for organic healthcare marketing on computer

Eventually, every digital marketing specialist hears this phrase from a current or would-be client: “We can do this ourselves.” Usually, we hear this in regards to organic digital marketing. While paid digital advertising is a short-term strategy to get patients now, organic marketing is a long-term investment. Paid advertising (placing ads on Google, Facebook, etc.) […]

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woman holding hands over head due to bad doctor website

Doctor websites can often be insightful and educational. But is that really all you need for your hospital or practice website to be complete? 6 things all doctor websites need Of course, all doctor websites are going to be different. Some are suited for before-and-after photos, while some are primarily focused on showing their compassionate […]

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doctor in frustration with healthcare marketing myths

This week, we want to address some of the myths about healthcare marketing we hear every single day. Some of these get in the way of your marketing in general. Some just make it hard to see any ROI. Either way, these beliefs about healthcare marketing are a form of self-sabotage. Related: Our Healthcare Marketing Agency […]

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5 star symbols and text reading "9 Essential Steps to Improve Doctor"

People usually leave online reviews for one of two reasons: they were either extremely pleased or felt they had a terrible experience. Some people are difficult to please, and negative doctor ratings are, unfortunately, just a part of running a hospital or practice--at least to an extent. With the right reputation management strategies in place, […]

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a stethoscope, calculator, and 100 dollar bills representing Healthcare marketing budget

Budgeting for advertising at a hospital or practice is a lot like appraising real estate. When real estate investors value a home, they look at it in 3 ways: the sales comparison approach (finding the market value of comparable properties), the cost approach (what it would cost to replace the building with a similar one), […]

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seismic-change drawing on notebook paper

For the sake of this doctor marketing discussion, I think we can agree on two things. First, that “the US health industry is undergoing seismic change.” PwC’s respected Health Research Institute (HRI) observes that newly empowered patient/consumers “are playing a critical role in this transformation.” The second point of agreement is that the speed of […]

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