Why You Need a Five-Year Timeframe to Build a Brand

Until recently, the concept of “brand” or “brand building” has not been too important for physician practices, medical groups or hospitals. Only a few healthcare entities took branding seriously in their marketing plans…and fewer still were able to carry it off effectively. Almost overnight, or so it seems, all that changed. To listen to some people in […]

The Myth of the Good Doctor

Intellectually, a myth is understood to be a fable or false notion. But emotionally, a myth has great appeal. It is something that people collectively want to believe. Human nature tends to dismiss reality in favor of an alluring idea. What’s more, a myth gains traction and believability when it is often told or heard […]


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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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