Ask a dozen people for a definition of “brand” or “branding,” and the odds are that they will talk about a logo. Maybe it’s a trick question because the word “brand” can be a noun or a verb, or in the narrow context of marketing, it can have yet another meaning. Compared to the retail and […]
Until recently, the concept of “brand” or “brand building” has not been too important for physician practices, medical groups or hospitals. Only a few healthcare entities took branding seriously in their marketing plans…and fewer still were able to carry it off effectively. Almost overnight, or so it seems, all that changed. To listen to some people in […]
Intellectually, a myth is understood to be a fable or false notion. But emotionally, a myth has great appeal. It is something that people collectively want to believe. Human nature tends to dismiss reality in favor of an alluring idea. What’s more, a myth gains traction and believability when it is often told or heard […]
Aggressive vs. complacent. Decisive vs. Timid. Your bottom line is likely to reflect how you treat—or neglect—your healthcare organization’s branding message.
