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email marketing strategies

One business tip—something your health care competition may not know—is that email is a highly effective secret weapon for physician marketing. When some reports suggested otherwise, Gigaom Research told us that, among digital marketers, “Email marketing is the digital workhorse, deemed the most effective (relative to other digital tactics) for building awareness, acquisition, retention and […]

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Editor’s Note: Most physicians are completely comfortable with digital technology. Several studies confirm that they often look online for medical or professional information, and they frequently use email to communicate with colleagues. But when it comes to patient communications, as few as 20 percent are emailing patients. Not only do patients want email, text and […]

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red figure standing on white spheres

We don't always agree with Arianna Huffington, but as a digital media observer, publisher and thought leader, she is spot-on in recognizing how online media has changed from mainly "presentational" to truly "conversational." In her words, "This is the golden age of engagement." The president and editor in chief of the Huffington Post Media Group described digital […]

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