5 Challenges for Advertising Healthcare on Google

With 3.5 billion Google searches made every day, there’s no question that businesses need some sort of presence on the world’s most popular search engine to succeed online. And the most efficient way to ensure you have a presence on the search engines is with paid advertising. Advertising healthcare on Google, however, comes with its […]

Can Healthcare Marketers Benefit from Snapchat Advertising?

In the past few years, healthcare organizations have finally embraced social media as an important part of their marketing strategies. But while many doctors, hospitals, and organizations use platforms like Facebook, Instagram, and Twitter to advertise and to keep in touch, Snapchat is a new frontier for most of us. Is Snapchat the right fit […]

Big Changes Coming to Google Ads: No More “Average Position” Metric

We often tell our healthcare marketing clients that “set it and forget it” is an awful policy when it comes to paid digital advertising. It’s so important to continue to track your ads, reallocate your budget, and test to find out what works and what doesn’t. When you advertise with Google, you have access to reporting […]

5 Social Media Essentials for Healthcare Marketing

Chances are, the majority of your staff has at least one social media page they check fairly often. Members of your staff have written posts and uploaded photos plenty of times before—they know the social media essentials, and they’re happy to post on the company Facebook page. It’s great to have someone on staff willing […]

The Paradox of Choice & Digital Marketing: 3 Vital Takeaways for Healthcare

There are more choices in healthcare than ever before. Since the introduction of Obamacare, a lot more people have access to a wider range of insurance options. From there, there are even more decisions for a patient to make: urgent care or primary care? Direct primary care or concierge medicine? Generic or prescription medicine? Is […]

3 Simple Ways to Fail at Digital Marketing in Healthcare

Digital marketing might sound easy enough to those with basic knowledge of the web. But it’s about so much more than simply good design or strong copy—and it’s certainly not all about posting on Facebook. To be competitive with digital marketing in healthcare, you need to invest in your brand. And paid search and display […]

5 Things Doctors Get Wrong about Search Engine Rankings

You’ve got a decent website. Now, you just need people to find it. Search engine optimization (SEO) is all about changing the content, performance, and user experience of your website in order for it to appear higher in the search engines (such as Google and Bing). This is more important for hospitals and medical practices […]

[VIDEO] Search and Display Advertising in Healthcare: What’s Best for Your Bottom Line?

A solid digital marketing strategy involves several components, but paid digital advertising is the most direct route to your bottom line. I’ll put it this way: you can pray for clicks with search engine optimization (SEO), using the proper keywords and hoping it gets you to the top of Google’s results pages–or you can pay for clicks and see […]

15 Healthcare Marketing Strategies That Bring More Patients

Patients have more options than ever before. With so much information available online, they no longer feel the need to visit the hospital or practice closest to their location. That’s why it’s so important to have a planned, budgeted healthcare marketing strategy to reach new and returning patients in your area at the right time. […]

Beware of Zombie Websites and Fraudulent Digital Ripoff

It’s tough attracting new patients. And just when you thought you only had to worry about ransomware, phishing scams, phony charities and the desperate email from a Nigerian prince…along comes a big-time advertiser swindle. “Zombie websites” amount to a rapid-fire digital fraud that has picked the pockets of some of the nation’s biggest brands. Hershey’s, […]

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