Topics: Dermatology Marketing

Will the First Home-Use Laser Device Put a Wrinkle in Plastic Surgery or MediSpa Marketing?

June 6, 2019Last Updated on by Stewart Gandolf
PaloVia device

Healthcare providers and marketing professionals who deal with wrinkle removal, and skin care in general, will want to watch the promotional roll-out of a new home skin treatment. It’s already a crowded marketplace, but there are a couple “firsts” here that make this device a bit of a breakthrough. This month, device manufacturer Palomar Medical […]

Men’s Cosmetics: A Growing Gateway for Medical Group Marketing & Advertising?

January 3, 2018Last Updated on by Stewart Gandolf

Appearance-conscious men are buying skin-care products big time. There’s a boom in cosmetic products for men. Not just deodorant and aftershave stuff, we’re talking about eye gel, concealer, and an anti-shine powder that comes in a compact…it’s a bull market, according to the New York Times. Cosmetic products for men are not new, of course. […]

Dermatology Marketing Note: Indoor Tanning Could Be an Addiction

May 30, 2019Last Updated on by Stewart Gandolf

Dermatologists may need to team with psychologists; patient education isn’t enough. It seems that indoor tanning may be an addiction among college students participating in a study published in Archives of Dermatology and supported by the National Cancer Institute. The results also suggest a relation to anxiety, depression, and substance use among the participants. There […]

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