[Series Installment: First of Two Parts – Current Marketing Trends] Here are some important but easily overlooked facts about trends in general, and hospital marketing trends specifically. Trends don’t suddenly explode onto the scene (usually). Allowing for some rare exceptions, healthcare and hospital trends tend to emerge over time. The best observers—professionals who keep ahead […]
[Podcast: Part of continuing series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about why patients are now consumers, and how being a doctor “that people like” is no longer sufficient to remain competitive in business. In contemporary healthcare, passive patients have become […]
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