Wanted: Customer Service SUPERSTAR. It’s the first phrase that should come to mind when you’re crafting a Medical Scheduler job description. The person who answers the phone for new patients can make or break your organization. This is someone with the power to convert every new patient who calls—or to drive many of them away. […]
Topics: customer Service
Why Healthcare Marketing Needs Consumer Feedback More Than Ever
[Series Installment] There’s an important lesson here for healthcare marketing. It seems the retail world is increasingly hungry for consumer feedback. Here’s why doctors, hospitals and medical marketing professionals need, more than ever, to take a page from service industries, brand names and merchandisers. A reliable measure of customer satisfaction—how products or services meet or exceed […]