Back in the digital dark ages—a decade or so ago—simply having a website was enough to be found online. Early on, only a few healthcare practices and hospitals had a website at all. Two or three HTML pages put your online presence miles ahead of most everyone else. But not so today. To be found […]
I recently heard an on-hold message that was so creative, memorable and powerful that I texted my editor with the message, “Hey, you HAVE to listen to this on-hold message…” I’ll share the story behind my cryptic message in a moment, but first I want to address why you should even care about on-hold messages. […]
If you missed the final score in St. Luke’s 2014 Baby Bowl…the boys won. And from a hospital promotional perspective, the other winner in this clever promotion was the New Beginnings Family Birth Centers at St. Luke’s University Health Network. Here are two recent case examples (and ideas you can use) for leveraging media exposure […]
How to link arms with a kindred healthcare practice for a win-win-win marketing success. Sometimes the whole is greater than the sum of the parts—and so it goes with cost-effective cross promotion. With minimum time and expense, two or more healthcare entities can team-up for a healthy Return-on-Investment.
