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Topics: Cross Promotion

Easy and Effective Tips to Boost Your Online Presence

June 3, 2019Last Updated on by Kathy Roy Gaughran
text reading "Online Presence"

Back in the digital dark ages—a decade or so ago—simply having a website was enough to be found online. Early on, only a few healthcare practices and hospitals had a website at all. Two or three HTML pages put your online presence miles ahead of most everyone else. But not so today. To be found […]

Tagged cross promotion internet visibility online audit online presence online reviews

The Most Creative On-Hold Message We’ve Ever Heard

June 4, 2019Last Updated on by Stewart Gandolf
gold button with gold letters reading "press"

I recently heard an on-hold message that was so creative, memorable and powerful that I texted my editor with the message, “Hey, you HAVE to listen to this on-hold message…” I’ll share the story behind my cryptic message in a moment, but first I want to address why you should even care about on-hold messages. […]

Tagged brand awareness buyer trust caller retention cross promotion on-hold message

Hospital Promotional Partners Leverage Clever Ideas for Greater Impact

June 5, 2019Last Updated on by Stewart Gandolf
Boys Win advertisement

If you missed the final score in St. Luke’s 2014 Baby Bowl…the boys won. And from a hospital promotional perspective, the other winner in this clever promotion was the New Beginnings Family Birth Centers at St. Luke’s University Health Network. Here are two recent case examples (and ideas you can use) for leveraging media exposure […]

Tagged baby bowl cross promotion hospital community relations hospital marketing

Opportunities to Partner-and-Prosper with Area Providers

June 4, 2019Last Updated on by Stewart Gandolf

How to link arms with a kindred healthcare practice for a win-win-win marketing success. Sometimes the whole is greater than the sum of the parts—and so it goes with cost-effective cross promotion. With minimum time and expense, two or more healthcare entities can team-up for a healthy Return-on-Investment.

Tagged cross promotion cross referrals
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