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If you picture the marketing and advertising process as a circle, success is when you close the loop. Getting the phone to ring is a good start and an important part of the loop. But an inquiry call—to a hospital, service line office or provider—doesn’t complete the loop. The ringing that you hear signals an […]

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Eight out of ten well-intended content marketing efforts are at risk of going astray. It happens when potentially good results are pulled off target with the mistaken belief that “content (alone) is king.” Creating healthcare marketing content for your blog, website and online presence require more than quantity. You also need measures of quality, credibility […]

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