In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.
In this guide, learn best practices for digital marketing to physicians, including tips on capturing the attention of today’s busy HCPs.
We are not trying to be self-congratulatory when we say: “we know a thing or two” about healthcare content marketing. We have a little history. From nearly the first day of business at Healthcare Success (in 2006), we have been producing educational healthcare content materials for our readers. And that was long before someone coined […]
The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]
It’s a challenge to follow the trends attached to the future of the Internet and video marketing. Depending on your choice of stats, better than 80 percent of all web traffic is expected to be video by the end of the decade. That’s just a couple years down the road. One particularly fast moving—and nearly […]
Eight out of ten well-intended content marketing efforts are at risk of going astray. It happens when potentially good results are pulled off target with the mistaken belief that “content (alone) is king.” Creating healthcare marketing content for your blog, website and online presence require more than quantity. You also need measures of quality, credibility […]
[Series Installment] “First impressions matter. Experts say we size up new people in somewhere between 30 seconds and two minutes,” former diplomat Elliott Abrams observed. But doctors don’t have much of an opportunity to make a face-to-face first impression these days. In the Internet age, patients come in the door with a predetermined perception of […]
[Part of a continuing series.] The Internet has dramatically reinvented how prospective patients find their way to the front door of your medical practice. “Traditional” healthcare marketing options—newspaper or magazine ads, radio/broadcast, PR, outdoor advertising—all continue to have an important place and useful purpose in your marketing plan. But in many situations, the mix of […]
Marketing in any industry is a tricky endeavor. When it comes to your own practice or an independent clinic where gaining and maintaining a customer’s trust is paramount, the task is especially challenging. And when we’re talking about the marketing of content, that challenging task becomes even more difficult, due not only to the ongoing need […]
[Healthcare Content Marketing Series] Anyone who grew up in a small town will tell you that it seemed like everyone knew everyone. Often, they conducted their everyday business with folks they knew…and merchants who knew them. Individuals engaged in conversation, got acquainted, and people did business with the people they knew and liked. We were […]
[Continuing Series] More secrets, tips and idea-starters to help create engagement, inspire action and encourage social sharing with your hospital and healthcare audience. Online content in marketing produces its strongest impact when your intended audience sees it AND when it causes response. Publishing is the starting line, and information and awareness are desirable process steps. […]
Curiously, the vast majority of all US hospitals do not participate in social media. We can’t help but wonder (and worry) if this at all reflects how some healthcare marketing pros are planning for the New Year. Having anything less than a first class Internet and social media strategy would be a large and painful […]
The overwhelming deluge of information spewing from the Internet—on any and every imaginable topic—implies that “more is better.” For proof, look no further than the most innocuous Google search. Type “doctor” and the world’s biggest search engine coughs up 248-million results in less than half a second. There’s value hidden somewhere in that digital torrent. […]
