by Jessica Socheski Though many patients remain unaware of its existence, the field of concierge medicine continues to quietly expand throughout the US among primary care physicians. It’s not a business model for everyone (or every market area), but roughly 4,400 American doctors have switched to a form of cash-only medicine called direct primary care, […]
Topics: Concierge Practice Marketing
Consumer Intelligence: Hard Questions for Concierge Practice Marketing
A recent article in the Wall Street Journal (WSJ) put forward the challenge questions for consumers, “Is Paying for ‘Concierge’ Health Care Worth It? What to Ask Before Signing Up for a High-End Plan.” With the nation’s healthcare delivery system changing, the thoughtful article [here] was intended to inform prospective patients about the growing number […]
How Do They Do That? Marketing High-Touch Primary Care That’s Less Than the Cost of a Weekly Latte
What’s not to like about personalized healthcare service? Same day and on time appointments, email access to scheduling and to your doctor, physicians who are not in a hurry and have the time to listen to patients—these are the patient benefits of a concierge practice without the typical (premium) concierge fee schedule. An article in […]
Concierge Practice Marketing: White Coat…Meet Blue Collar
A few days ago, a news item in the Philadelphia Business Journal caught our eye; a primary care practice was switching to a concierge medicine model—in a blue-collar neighborhood. Concierge practice marketing can be challenging anywhere because patients are typically required to pay an annual fee to enjoy a more personalized level of service. It’s […]