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Picture this scenario. You have an unhappy patient in your office, and, frankly, nobody on the staff (much less the doctor) is eager to jump into that thunderstorm. Let’s hope that this doesn’t come up too often, but realistically it happens even in the best of practices. You and your staff should be prepared to […]

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How to find the greater value and medical marketing opportunity in negative comments The marketing vernacular is "voice of the customer." Either praise or complaint, it's the most direct feedback for medical professionals, group practices or hospitals about service delivery and satisfaction. Here's how to deal with negative comments, increase patient satisfaction, enhance your reputation […]

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