Topics: Competitive Audit

Consumerism Marketing Strategy Wins More New Patients

June 6, 2019Last Updated on by Kathy Roy Gaughran
hands hovering text reading "Healthcare"

[Series Installment] Nearly all health systems, hospitals, medical groups and professional practices have two fundamental considerations in common. And the professional groups that are becoming breakaway successful have leveraged the new consumerism marketing. The first is dynamic—one that virtually everyone struggles with—is the tough competitive landscape. The quiet days of old-school healthcare are gone. The fast-pace […]

Underestimate the Competition: Critical Medical Advertising Mistake #9

August 4, 2013Last Updated on by Stewart Gandolf
Business people standing with question mark on boards

Here’s one of several critical medical advertising mistakes that doctors and hospitals make every day. For any number of reasons, they—meaning you—may be blind to the competition. Consider this to be a reality check. Do you see yourself anywhere in the following picture? For one thing, doctors rarely like to think of their professional colleagues […]

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