Topics: Competitive Advantage

Where’s Your Brand Connection and Loyalty After the Buyout?

June 6, 2019Last Updated on by Kathy Roy Gaughran
man playing with building vehicle toys and letters spelling out "Brand"

The healthcare delivery industry changes daily. Given the many moving parts, creating and maintaining a brand connection today—for solutions the public may need someday—is a serious challenge. Consider how these variables are at work: On one hand, the quiet-and-compliant patients of the past have morphed into empowered consumers. They are better informed bring expectations of high value, […]

3 Often-Neglected (But Powerful) Internet Marketing Tools

November 5, 2015Last Updated on by Stewart Gandolf

Healthcare’s intensely competitive environment has hospitals, group medical practices and providers scrambling to win and/or protect market share. Sometimes, as Aristotle Onassis put it, “The secret of success is to know something nobody else knows.” The following Internet marketing tools aren’t really a secret, but they are often neglected. In fact, using them ahead of […]

SWOT Analysis Revisited: Sharpen Your Competitive Strategy

June 6, 2019Last Updated on by Stewart Gandolf
street signs

Your periodic SWOT Analysis (Strengths, Weaknesses, Opportunities, Threats) is an excellent self-evaluation tool that every medical practice can use to maintain a steady strategic course. A classic, but easily cured, problem with SWOT is that it’s not used often enough. For a group practice, hospital or health system, we recommend looking at these significant issues […]

Would Warren Buffet Admire Your Moat?

July 28, 2013Last Updated on by Stewart Gandolf
photo of warren buffett

Personally, I’d jump at the opportunity to learn about business at the right hand of Bill Gates, Chairman and co-founder of Microsoft. That would be an insightful brain-picking session. It would be on par with talking about business with Berkshire Hathaway Chairman and CEO Warren Buffet. But can you imagine a meeting between two of […]

Ethical Medical Healthcare Marketing Systems – Work Smarter, Not Harder

May 28, 2019Last Updated on by Stewart Gandolf

Attract new patients to your medical office without sacrificing your reputation Economic pressures can often squeeze the profits – and enjoyment – right out of your business. As a consequence, doctors, administrators, managers and staff often find themselves spending an inordinate amount of their time and energy trying to cut costs and optimize reimbursements. The […]

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