Healthcare marketing professionals have embraced video as a compelling communications power tool. Hospitals, medical practices and individual providers have invented dozens of purposes and places to present their marketing story via a video format. As a quick reference point, take a minute to review our previous article titled: 36 Uses for Video: Magnify Your Healthcare […]
Keeping up with what’s-new-and-creative among thousands of hospital and healthcare videos is daunting. YouTube alone has about a billion (with a B) active users each month. And every marketing-smart hospital in the US has embraced the engaging, educational and entertaining power of online video. The relatively low cost of video production, and the high user […]
Perhaps the most powerful tool in your hospital marketing plan is video. The creative and production costs are often low, and there are usually several options for placement where viewer interest is high. Moreover, video is a flexible and multitalented communications tool. Above and beyond the task of attracting new patients, video has the versatility of […]
