There are times when healthcare providers—even health systems and hospitals—dive into content publishing with only a general idea about where they’re going or how to get there. Right from the start, creating and publishing authoritative material is challenging. But the initial creative step just gets the ball rolling. We all know that regular postings and […]
[Part of a continuing series] Consider how these important marketing touchpoints intersect: Video content now accounts for well over half of the traffic online Well over half of health and healthcare searches begin with an Internet search Positive reviews and testimonials strongly influence purchase decisions So this formula—video-plus-Internet-plus-testimonials—is a powerful combination for effective healthcare marketing. […]
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– Jonathan Calure, MD