Topics: communications Skills

Radio Interviews: What Physicians Can Learn From Politics

June 7, 2016Last Updated on by Stewart Gandolf
man giving speech

Early in his journalism career, a professional colleague worked as a field reporter for a top-rated radio station. On any given day, his assignments could range from (boring) City Council sessions to catastrophic five-alarm fires. Some of the most interesting and challenging journalism sprang from the opportunity to report on issues and candidates in the […]

Improving the Forgotten Half of Doctor-Patient Communications

June 2, 2016Last Updated on by Stewart Gandolf
man crossing arms

The doctor’s comment was a bit startling, but it was entirely believable. A physician-friend tells us that 75 percent of doctors forget to introduce themselves properly when meeting patients. OK…it’s a hectic day in the office. Behind schedule…again. The usual stuff. But without a proper introduction—quick, simple, sincere—everything that follows in the encounter is slightly off-center […]

6 Secrets: Making Your Hospital Storytelling Great

June 5, 2019Last Updated on by Steven Jacobs
clouds spelling out "Once upon a time"

Every contemporary textbook about hospital and healthcare marketing deserves a robust chapter about the art of storytelling. Nearly everything that professional communicators do involves telling a compelling story, usually with the goal of engaging an audience and inspiring an action. From a one-to-one conversation between doctor and patient, to the focused interests of a social […]

7 Critical Skills of Highly Effective Communicators

June 4, 2019Last Updated on by Lori Waltz
doctor talking to patient

Mastery of effective communications skills in a busy medical practice is not limited to doctor-patient interaction. After all, only a fraction of the patient’s time in a typical office visit is with the provider. And the majority of their time is with…everyone else. Verbal communications skills are particularly vital to every face-to-face encounter. Virtually everyone in […]

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