5 Challenges for Advertising Healthcare on Google

September 5, 2019Last Updated on by Peter Do

With 3.5 billion Google searches made every day, there’s no question that businesses need some sort of presence on the world’s most popular search engine to succeed online. And the most efficient way to ensure you have a presence on the search engines is with paid advertising. Advertising healthcare on Google, however, comes with its […]

10 Biggest Myths of Healthcare Marketing: Don’t Sabotage Your Organization!

May 28, 2019Last Updated on by Kathy Roy Gaughran

doctor in frustration with healthcare marketing myths

This week, we want to address some of the myths about healthcare marketing we hear every single day. Some of these get in the way of your marketing in general. Some just make it hard to see any ROI. Either way, these beliefs about healthcare marketing are a form of self-sabotage. Related: Our Healthcare Marketing Agency […]

5 Marketing Challenges in Healthcare Today

June 5, 2019Last Updated on by Stewart Gandolf

doctor writing out challenges in healthcare today on a black chalkboard

Hospitals and practices across the U.S. face unique challenges in healthcare today. People’s attitudes toward healthcare have changed, making it more difficult to reach new patients at the right stage of the decision-making process. However, the biggest issue is that healthcare organizations struggle to adapt to the changing needs of patients Challenges in healthcare today are […]