We do it all the time…often without thinking much about it. To convince, collaborate, entice or persuade, everyone is “selling” something. It can be as casual as nominating a place for lunch, or presenting an idea. And doctors, dentists and virtually all healthcare providers regularly seek agreement and compliance from patients about a course of […]
Topics: case Presentation
How the “New Sales Strategies” Work in Physician Marketing
As technology has evolved in the digital age, so too have the most effective sales strategies. By the way, please don’t be put off by the “S-word,” but if you prefer, label it business development, or even what you say to win patient compliance. By whatever name, healthcare providers and medical marketing professionals do it—you […]
Increasing Case Acceptance: Five Bridges Doctors Need to Cross
How to get comfortable with the process of helping people benefit from what you do. Case acceptance is a process of identifying and solving people’s problems — helping someone discover value in what you can provide for them. By another name, that’s sales.
How to Get Patients to Ask About Your High-End Procedures
The overwhelming reason why patients don’t ask about your high-end procedures is because they don’t know much about your practice or procedures — high-end or Otherwise. And unless they have a strong personal need or envision a value to themselves, they also have no interest. Short conversation … over before it begins. It’s simply a […]
