Topics: Case Example

Another Hospital PR Case: When Media Relations Go Sour

June 7, 2019Last Updated on by Eddie

[Second of two parts] If you have not already done so, please read our previous post, Hospital PR Case Examples: One Bizarre, One Just Crazy about the hospital cyber-attack-for-ransom. This second case example is a different sort of hospital public relations (and media relations) squabble, between the local newspaper and the local hospital. Nobody wants […]

Social Media Marketing Lessons From My Kids’ Jr High Ministry

August 5, 2014Last Updated on by Stewart Gandolf

You can probably guess from this Facebook picture, our daughter Natalie couldn’t be more excited about “jumping up” to the Junior High ministry at our church. Her enthusiasm is genuine, but I admire the highly effective ways the church uses social media to interact with students and their parents. Right up front I want you […]

The Easy-Does-It Principle: Social Networking and Effective Connectivity

May 9, 2014Last Updated on by Stewart Gandolf

I’d like to share a real-world illustration of social media networking that came to me recently. The cornerstone concept is: Make it easy for people.  Strictly speaking, the subject matter isn’t about medical or hospital marketing. Nevertheless, it’s a good model for effective connectivity. In this case the engagement tool was a survey…collecting anonymous data […]

Vehicle Wraps Get Around: Effective Mobile Marketing on Wheels

August 2, 2013Last Updated on by Stewart Gandolf

Our office sign contest a while ago spawned the following case study from a subscriber about success with attention-getting vehicle graphics—know in the trade as “wraps”—for healthcare marketing. Public Relations Specialist Kandice Dickinson shares the particulars in this guest post.

Case Example: Something You Haven’t Seen in Marketing ER Wait Times

August 2, 2013Last Updated on by Stewart Gandolf

We don’t know who gets the credit for this chain of ideas, but it looks like a case example of positive creative synergy at work. If you haven’t seen what a few Canadian hospitals are doing, this may be an opportunity for hospital marketing professionals to pickup on a good idea…one that’s grown from another […]

So you want more educated, upscale patients? Then act like it.

June 6, 2019Last Updated on by Stewart Gandolf

It shocks me how many doctors say they want “first class” patients, but then treat these same patients (paying customers) like second class citizens. The following cautionary tale illustrates my point well.

Hospital Marketing and PR Spotlight: Kids and Puppies Are Always a Winner

August 8, 2013Last Updated on by Stewart Gandolf

From time to time we spot hospital marketing and public relations examples in the field that you might like. Here are two with the “can’t miss” combo of kids and/or dogs. Spotlight: St. Louis Children’s Hospital. When therapy dogs make the rounds in the hospital’s cancer wing it makes for a compelling story. Not only […]

Barbers of Civility: An Unkind Hospital Public Relations Problem That Affects Everything

August 8, 2013Last Updated on by Stewart Gandolf

This headline really grabbed us: Rude Surgeons Hurt Patients, Increase Costs. It’s about a study with internal hospital and medical practice PR implications that can’t be good. (Let’s hope this doesn’t sound familiar to you. “Those [surgeons] who berate their staffs are practicing ‘bad medicine,’ experts say,” according to the item in this month’s issue of […]

Lessons Learned: The Worst Physician Marketing Debacle Ever

August 8, 2013Last Updated on by Stewart Gandolf

By Stewart Gandolf I recently asked our team to share some of the worst medical marketing mistakes they’ve ever witnessed out “in the field.” As a word of caution, the incident I am about to share is so egregious that my team was divided as to whether we should publish it, or bury it forever. […]

Delivering an Exceptional Patient Experience: Sometimes Leadership Rolls Uphill

August 28, 2013Last Updated on by Stewart Gandolf

  by Steve Smith, Healthcare Success Senior Consultant A recent consultation with a client in the Midwest revealed that the physician partners only gave lip service to customer service. Oh, they want each patient to have a good experience, of course, but that’s as far as their involvement goes. Unfortunately, that put my office manager […]