[Second of two parts] If you have not already done so, please read our previous post, Hospital PR Case Examples: One Bizarre, One Just Crazy about the hospital cyber-attack-for-ransom. This second case example is a different sort of hospital public relations (and media relations) squabble, between the local newspaper and the local hospital. Nobody wants […]
Topics: case Example
Social Media Marketing Lessons From My Kids’ Jr High Ministry
You can probably guess from this Facebook picture, our daughter Natalie couldn’t be more excited about “jumping up” to the Junior High ministry at our church. Her enthusiasm is genuine, but I admire the highly effective ways the church uses social media to interact with students and their parents. Right up front I want you […]
The Easy-Does-It Principle: Social Networking and Effective Connectivity
I’d like to share a real-world illustration of social media networking that came to me recently. The cornerstone concept is: Make it easy for people. Strictly speaking, the subject matter isn’t about medical or hospital marketing. Nevertheless, it’s a good model for effective connectivity. In this case the engagement tool was a survey…collecting anonymous data […]
Vehicle Wraps Get Around: Effective Mobile Marketing on Wheels
Case Example: Something You Haven’t Seen in Marketing ER Wait Times
We don’t know who gets the credit for this chain of ideas, but it looks like a case example of positive creative synergy at work. If you haven’t seen what a few Canadian hospitals are doing, this may be an opportunity for hospital marketing professionals to pickup on a good idea…one that’s grown from another […]
So you want more educated, upscale patients? Then act like it.
It shocks me how many doctors say they want “first class” patients, but then treat these same patients (paying customers) like second class citizens. The following cautionary tale illustrates my point well.
Hospital Marketing and PR Spotlight: Kids and Puppies Are Always a Winner
From time to time we spot hospital marketing and public relations examples in the field that you might like. Here are two with the “can’t miss” combo of kids and/or dogs. Spotlight: St. Louis Children’s Hospital. When therapy dogs make the rounds in the hospital’s cancer wing it makes for a compelling story. Not only […]
Barbers of Civility: An Unkind Hospital Public Relations Problem That Affects Everything
This headline really grabbed us: Rude Surgeons Hurt Patients, Increase Costs. It’s about a study with internal hospital and medical practice PR implications that can’t be good. (Let’s hope this doesn’t sound familiar to you. “Those [surgeons] who berate their staffs are practicing ‘bad medicine,’ experts say,” according to the item in this month’s issue of […]
Lessons Learned: The Worst Physician Marketing Debacle Ever
Delivering an Exceptional Patient Experience: Sometimes Leadership Rolls Uphill
by Steve Smith, Healthcare Success Senior Consultant A recent consultation with a client in the Midwest revealed that the physician partners only gave lip service to customer service. Oh, they want each patient to have a good experience, of course, but that’s as far as their involvement goes. Unfortunately, that put my office manager […]