Is Your Front Office a “Desk of Death” for New Business?

February 22, 2017Last Updated on by Stewart Gandolf

text reading "is your front office not properly trained for new business?" and image of woman smiling in office

About 90 percent of practices and healthcare organizations lose new business opportunity, and money when they answer the phone. That makes the front desk the second most critical job in any doctor’s office. Of course, the top job under your roof is that of the provider or providers. But the front desk is the vital […]

Tracking the Source of New Patients to Maximize Your Advertising ROI

July 8, 2013Last Updated on by Stewart Gandolf

Using ad-tracking toll-free phone numbers to document what most staffs forget to ask. If successful marketing has a mantra, it is: “You’ve got to track!” Having and using an accurate tracking system to identify the source of new patients from the first phone call is the only way to calculate your marketing’s Return-on-Investment (ROI) and […]

The ‘No Excuses’ Call Tracking System to Maximize Your Advertising ROI

June 4, 2019Last Updated on by Stewart Gandolf

In dental marketing, we’re passionate about knowing the source of new patients. It’s the clarity needed to drive a successful program and keep a bundle of marketing dollars from being wasted. These tracking principles also apply to many other healthcare professions. What troubled us recently in the results we reported from the State of Dental […]