A marketing website doesn’t have an end-date or use-by date. Instead, the effectiveness quietly fades away. Without an obvious signal, how do you know that it’s time for a new design? Here’s a healthcare website checklist of the things that top ranked sites have in common. Healthcare Website Checklist: Characteristics Most of all, if you miss the mark […]
Sometimes the problem in a healthcare marketing effort is in what’s NOT included. For nearly every well-intended effort—be it an advertisement, a brochure or a website—a weak or missing Call-to-Action guarantees no measurable results. It can happen (inadvertently, we hope) in the best of plans for hospitals and medical practices. A powerhouse community event, a […]
No Call to Action is No Ad at All. Often the humble “call to action” is only two or three words. But if it’s forgotten, it can make a surprising difference in the effectiveness of healthcare marketing messages. Leave out the critical call to action in doctor advertising and medical practice marketing and the advertisement […]
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– Jonathan Calure, MD