[Hospital Advertising Success Story: Part Two] Texas Health Resources has been successfully using humor in their hospital advertising. The first part of this article [available here] looked at why humor in advertising is both difficult and dangerous. In this concluding part, we find that it can also be rewarding…but only when it’s done right. Many […]

[Hospital Advertising Success Story: Part One] Using humor in advertising—especially healthcare ads—is both difficult and dangerous. It’s difficult to find the precise balance between being funny (which makes it memorable), and communicating a product or service message (which makes it effective). What’s more, many health issues are no laughing matter. Potentially, it can backfire.