Topics: Branding Tips

How to Be The Best Damn Ice Cream Shop in Town

June 5, 2019Last Updated on by Stewart Gandolf
ice cream

There’s an excellent reason why Baskin Robbins offers more than one flavor of ice cream. And why the people they attract don’t shop there for…say, bicycle tires. The Baskin Robbins a brand name that is known for excellent ice cream. In fact, 31 flavors, enough ice cream varieties to satisfy nearly everyone. And that’s it—all […]

7 Better-Branding Tips: Group Practice Differentiation

June 6, 2019Last Updated on by Stewart Gandolf
text reading "7 BETTER BRANDING TIPS"

The only constant in today’s healthcare marketplace is rapid change. Competition is increasingly intense. Group practices are the product of mergers, rollups and acquisitions. And prospective patients are confused without a strong brand message. When dynamics scramble the consumer message, consider these branding tips to differentiate your group practice. One white coat looks the same as […]

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