COVID-19 has been a life-changing event for us all. It's the kind of event that has lasting effects on people that we can't even truly see just yet. We've thrust an entire population into a cycle of grief that is ubiquitous but unique to every person. How will the healthcare consumer, patient, and caregivers' needs, […]
Marketing Strategies to Implement Now For Your Vein Practice A Webinar Sponsored by the American Vein and Lymphatic Society COVID-19 has caused massive economic disruption to virtually every kind of business, including vein practices. Which marketing strategies should you begin now, and which should you implement in the coming months as the crisis slowly subsides? […]
The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]
What’s the most effective way to evolve, progress and grow? Take frequent trips back to the basics. Just as professional athletes, artists and actors practice tried-and-true techniques of their crafts to continue honing their skills, healthcare marketers can, and should, do the same. Several years back, I wrote an article I continue to share to […]
Too many people wait until disaster strikes to make any serious moves in life. You may wait until your car breaks down before you ever think to replace or service it. Your patients wait until symptoms are severe before seeking medical attention. And you might not take the time to market your practice or hospital […]
“Almost every culture has its own metaphor about what happens to people who are judged by their peers to be overreaching,” according to an article in the Harvard Business Review. “In Australia, it’s tall poppies—the tallest one gets its head whacked off. In Japan, the nail that sticks out gets hammered down.” There’s a delicate […]
[Series Installment] Among our list of 19 critical medical advertising mistakes that healthcare organizations make every day is: Trying to build your image rather than building a patient base. We’ve labeled it as Number Six, but by any name it is a misguided budget-burner. Here’s how to recognize that you may be headed for this […]
If you don't already have a "visual marketing strategy," your healthcare branding message could be quickly slipping behind the power curve. This is more than an exercise in graphics; some see it as an important trend for healthcare marketing. Healthcare providers, hospital marketing executives and medical advertising pros need to leverage the new emphasis on […]
Some health care advertising agencies would have you believe that trendy and award-winning creative materials, intricate and expensive media plans, and enormous medical advertising budgets are what it takes to win the hearts and minds of new patients. In fact there's more science and psychology at work in the business of influencing human behavior than […]
We launched our new series of marketing articles at ImagingBiz this week with a short lesson in branding. We’re pleased to contribute to the ImagingBiz educational and informational portal on a regular basis. It's for decision-makers in medical imaging in both the outpatient and hospital environments. And although our initial article is directed primarily to […]
