Tag: brand promise

Hospital Branding and Name Changes: How Data Reveals Expectations [Podcast]

February 26, 2018Last Updated on by Stewart Gandolf
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[Healthcare Success Leadership Podcast] In this installment of our continuing educational series, Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm Klein & Partners. A prospective name change, branding or rebranding, will dramatically impact every aspect of a hospital system…image, operation and culture. Here’s how research can provide […]

BayCare Health: Delivering a Consumer-Driven Brand Experience [Podcast]

September 30, 2014Last Updated on by Stewart Gandolf
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[SHSMD14 Speaker Podcast Series] Stewart Schaffer, Chief Marketing Officer for BayCare Health System in the Tampa, FL area talks with Lonnie Hirsch, Co-Founder of Healthcare Success about Stewart’s presentation at the 2014 SHSMD Connections meeting this month titled: Designing a Consumer-Driven Brand Experience that Brings the Brand Promise to Life. In hospital and healthcare marketing, what […]

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