Healthcare Success

THE BLOG
camera and camera film on desk and text reading "Is your brand still relevant?"

If your aim is to build an engaging, relevant brand there is one thing you must avoid: complacency. Brands unwilling or hesitant to embrace change, innovation, or advancements in technology quickly become irrelevant. Do you remember Kodak? It was a very popular photography company that sold cameras and roll film. It was built on a […]

Read More
yellow text on cement road reading "You are you own brand"

The first lesson about healthcare branding has to do with setting expectations. All too often, the misguided concept of branding for a medical practice, hospital or individual provider is an overnight magic trick. The practical reality is that healthcare branding is a high-level and long-term marketing strategy. (Emphasis: long-term.) The principal investment is time—years, in fact—to […]

Read More
sign reading "Who Are You?"

Change can be hard to embrace. The nation’s healthcare delivery system—which has traditionally been slow to adjust—is experiencing unprecedented reform. And with it, one significant consequence is the need for healthcare branding, rebranding or a completely new approach. The Affordable Care Act and other social dynamics have changed the fundamentals of doing business. Maybe you are […]

Read More
phone screen on instagram page

Hospitals, group medical practices and other healthcare professionals have embraced digital and social media for marketing. The standard toolbox begins a robust website, plus a Facebook page, and sometimes, a blog. Deeper plans may also include a YouTube channel, Twitter and/or LinkedIn and others. Relatively new on the scene is Instagram, which is a powerhouse picture […]

Read More
"reputation management" in black marker text

[A continuing series.] If you ask 10 doctors about their professional reputation, most will say something about “what other doctors think about me.” True enough. Colleague attitudes—doctors who know you and others who recognize your name—are an important consideration. But there's more to it. From a business development perspective—your ability to attract more new patients […]

Read More
animated image of man doing public speaking

Elementary advice about effective public speaking will remind you to know your audience, practice and know your material, smile, make eye contact, project your voice and other basics. With those tips alone—especially with practice and confidence—you’ll likely give a good presentation. When “good” isn’t good enough… For the president of the local Rotary club (a […]

Read More
ambassadors sign

[Part of a Series] Many medical practices are unaware of their own potential in evangelism marketing. Virtually every day, doctors and hospitals deliver a form of happiness and satisfaction to their patients. These are people who appreciate the health care solution that has resolved their medical concern. Unfortunately, this sense of patient gratitude is largely […]

Read More
text reading "brand"

[First in a series.] American business author, entrepreneur and keynote speaker Guy Kawasaki has a fascinating, marketing-centered biography. In 1984 he was an Apple employee responsible for marketing Macintosh computers…becoming the Chief Evangelist of Apple. (History suggests it worked.) A Chief Evangelist (or Brand Evangelist) is, among other things, an ambassador for your product, service […]

Read More

If today’s patient--now an informed consumer--isn’t at the center of your branding universe, you don’t have an effective brand. In the rarified world of physics and mathematics, “singularity” is a point at which a function takes an infinite value. Sci-fi readers find the term applied to “space-time when matter is infinitely dense, as at the […]

Read More
Caduceus symbol

Here’s a slightly obscure—but marketing-useful—tidbit of healthcare history that many doctors don’t know. You can amaze your friends with the story of Caduceus vs. Asclepius…but they probably don't belong in your healthcare branding. Stick with me on this. Amid the dynamic changes in healthcare, hospitals and medical practices throughout the US often find themselves in need […]

Read More
hospital brand steps drawing

Ask a dozen people for a definition of “brand” or “branding,” and the odds are that they will talk about a logo. Maybe it's a trick question because the word “brand” can be a noun or a verb, or in the narrow context of marketing, it can have yet another meaning. Compared to the retail and […]

Read More
hospital brand steps drawing

It seems as if every hospital in the US needs, wants or has a brand. More than a few have taken a stab at branding, but many facilities are short on experience and budget, and effectiveness suffers. Results are less than anticipated. To be fair, branding is a difficult task, and hospital branding is especially challenging […]

Read More
1 2 3
1 | 2 | 3 |
Filter  
Sound like what you're looking for?
Call us now at (800) 656-0907
to talk with a consultant.
Ready to explore a partnership?
© 2022 Healthcare Success, LLC. All rights RESERVED.