From a five-mile-high perspective, there are two kinds of relationships between a client and a healthcare advertising agency. Let’s label the first type a “vendor” relationship. In this arrangement, the client—a medical practice or hospital, for example—intends to buy specific ad agency services much as they might order and restock surgical masks. Passive. Detached. Truly […]
Topics: best Practices
Benchmarking: The Case for Looking Outside the Healthcare Box
[A GUEST POST by Paul Rosen, MD] Millennial medical students are starting their third year clerkships in hospitals around the country and are asking: Where is the cutting age technology I am used to? Where are the seamless communication systems? Where is the user experience? The students are evaluating the care systems they are asked […]
More Trump Wisdom: Playing Your Winning Marketing Cards
In an ordinary game of five-card poker there are 2,598,960 possible hands with a 52-card deck. Winning is always a gamble; it’s a mix of luck in what you’ve been dealt and how the cards are played. Healthcare marketing and advertising has many more moving parts than poker; it’s a lot more complex, and usually […]
Best Practices: Doctor Role Models (for Other Docs) in a Social Media World
Doctors and patients are, like most of America, deeply immersed in the use of the Internet as an immediate connection between themselves and just about anything they want to know. Unfortunately, it’s often a one-way street. Most physicians recognize the online healthcare marketing opportunities, but some still steer clear of online interaction with the public, […]