Let’s face it: doctors aren’t web designers. You certainly have a say on what goes into your website—but designers spend years learning about user experience, and cultivating an eye for design. Although you have access to medical stock photos and an advanced camera phone (we’re assuming), it can be tough to choose the photography for […]
In healthcare, we see this all the time. A patient walks into a medical practice looking perfectly fine. But after some blood work, it turns out the healthy-looking patient has a hidden illness. As marketers, we see the same thing happen with websites. A physician or even an amateur web designer may think a website […]
