Most medical device sales and marketing people tell us the #1 objection they fear most is… “But how do I make money with this?” When you look at things from the doctor’s point of view, that’s a very good question.
Overcoming negative, old-school ideas with genuine benefits in patient health. Nobody likes to be “sold.” But there’s no “selling” in communicating how products and services deliver needed healthcare benefits to patients. After almost twenty-five years consulting and helping physicians, dentists and many other healthcare professionals attract more of the patients and cases they want, I’m […]
