Topics: Baby Boomers

How to Build a Healthcare Brand for Millennials (and why you must)

March 3, 2020Last Updated on by Stewart Gandolf
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The Core Concept of Branding Is Positive Differentiation A brand is the total experience that a customer has with your product, service or company. Many medical practices, hospitals and other healthcare resources have, until recently, misunderstood —- or simply dismissed—the MILLENNIAL GENERATION. Definitions will vary, but the Pew Research Center provides the most authoritative characterization […]

70 is the New 50 and Other Baby Boomer Facts of Life

June 5, 2019Last Updated on by Kathy Roy Gaughran

This was the year that the demographic, statistical and medical marketing spotlight shifted. The Baby Boomer crowd—people born between 1946 and 1964—were no longer the largest generational cohort. All (marketing) hail! Millennials—roughly, ages 18-34—are now King of the Hill as the largest bunch, and nearly everyone’s “marketing prime” target. Although Millennials remain an important planning […]

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