Topics: Audience Engagement

27 Useful Blog Writer Tips That Keep Blog Readers Reading

May 28, 2019Last Updated on by Greg Ashbaugh

A fundamental requirement that comes with owning a blog is to constantly—insatiably—create fresh content. And frankly, it’s a steady challenge for a writer to keep the process moving—and to keep readers engaged and reading. Your audience deserves and expects it, so here are a few helpful blog writer tips you can use: Know what your […]

Building An Emotion-Based Marketing Campaign

June 4, 2019Last Updated on by Kathy Roy Gaughran

Anyone who has been in need of medical care knows it can be a deeply personal and emotional experience. For friend, family or individual–from walking in the door to the time of discharge, people want to feel safe, respected and understood. Many hospitals and doctors promote themselves as the compassionate, caring choice that you can trust. So, as a provider, […]

Sensitive Side: Use Emotions to Appeal to Men in the Audience

June 6, 2019Last Updated on by Stewart Gandolf

Cute puppies, zany cats and sensational sunsets are universally appealing on social media because they touch viewers’ emotions. Posting something that’s factual (on Twitter, for example) may be interesting, but include a photo (on Facebook), or a video clip (on YouTube), and you’re more likely to make a more memorable—and shareable—impact with the audience.   […]

9 Success Keys: How to Make Your Social Media Truly Engaging

June 5, 2019Last Updated on by Stewart Gandolf

The words “social media” and “engagement” seem to be joined at the hip. In healthcare marketing—including outreach from a medical practice, or a hospital—social media (SM) is broadly understood to simply mean your choice of tools. Facebook, Twitter, LinkedIn, Pinterest, and Google Plus are most popular and important. That part is easy. But curiously, the […]

Engagement: Making Your Social Media Matrix Sticky

July 21, 2014Last Updated on by Stewart Gandolf

The research folks at Pew Internet provide an insightful report about the multi-layered patterns of social networking by online adults. Marketing and communications professionals can determine the most engaging social media opportunities. Referring to Facebook as “dominant” is almost an understatement. Among online adults using social media (SM) sites, the Pew Research Center reports that […]

Remember AIDA? Engaging Your Medical Marketing Audience Simplified

June 6, 2019Last Updated on by Stewart Gandolf

Maybe you first met AIDA in a creative writing class. And that could have been long before there was an Internet, Internet marketing, social media…or the constant challenge to engage your audience. Digital media is contemporary, but customer (patient) engagement is a marketing fundamental that’s been around for years. So, although AIDA is decades old, […]

Picture This: Using the Explosive Trend to Visuals in Social Media

July 14, 2014Last Updated on by Stewart Gandolf

If you don’t already have a “visual marketing strategy,” your healthcare branding message could be quickly slipping behind the power curve. This is more than an exercise in graphics; some see it as an important trend for healthcare marketing. Healthcare providers, hospital marketing executives and medical advertising pros need to leverage the new emphasis on […]

Engaging Patients Online: 18 Fundamentals for Medical Marketing

August 22, 2013Last Updated on by Stewart Gandolf

We don’t always agree with Arianna Huffington, but as a digital media observer, publisher and thought leader, she is spot-on in recognizing how online media has changed from mainly “presentational” to truly “conversational.” In her words, “This is the golden age of engagement.” The president and editor in chief of the Huffington Post Media Group described digital […]

Healthcare’s Consumerist Revolution and the Quality of Caring

June 6, 2019Last Updated on by Stewart Gandolf

Lately we’ve been thinking about the increasingly evident gap between patient expectations and provider expectations in healthcare today. As the nation’s health delivery system continues to redefine itself, there’s a shift from a provider-focused culture to a patient-centered culture. Past, present and future, healthcare is a caring and progressive profession. No one deliberately offends patients […]

How to Give Healthcare Facebook Visitors Reasons to LIKE You

May 30, 2019Last Updated on by Stewart Gandolf

This is another segment in our continuing series of articles about effective social media and healthcare marketing. Survey information about Facebook user motivations to LIKE a company, brand or association leads to six useful tips in reaching and engaging patients and the public through effective social media.