Apple Health App Will Change Your Healthcare Marketing Plan

With over 31,000 health and wellness mobile applications already available, you might think the marketplace is saturated. But wait. Apple—you know, the iPhone folks—just arrived at the techno party. And we’ll bet bagels to bytes that an Error Code will be flashing on your healthcare marketing plan. This week the consumer products icon revealed part […]

The One Thing That Apple Can’t Include Inside the Product Package

If your healthcare marketing materials were as easily created and remarkably beautiful as an Apple product demonstration, you would never need professional design or writing services again. Ever. Apple’s advertising is powerfully compelling. Creative materials—books, photos, videos—appear intuitively simple to do, and some people are mesmerized into believing that do-it-yourself (DIY) is a short cut […]

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