Topics: analytics

A Clear and Sensible Business Case for SEO and Healthcare Marketing Analytics

August 4, 2013Last Updated on by Stewart Gandolf

Sometimes it’s doubly curious to discover valuable medical marketing lessons and useful tools in…well, curious places. For example, one of the most articulate business cases we’ve read recently originated in Vienna, Austria, and it’s not about healthcare. Remarkably, author Dan Taylor offers a business-smart discussion of Search Engine Optimization (SEO) and the value of analytics—without […]

It’s the Top of the 12th: Time to Check Your Hospital’s Box Score

August 4, 2013Last Updated on by Stewart Gandolf

Everyone in healthcare and hospital marketing likes business performance metrics. (Well, nearly everyone.) The benchmark or progress numbers that quantify exactly how we’re doing. It’s how marketing people (and the boss) keep score. Metrics tell us if a project is meeting its goals, or if an advertising campaign is producing results, and sometimes how we […]

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