Hispanic Mobile Marketing Trends: Reaching Smartphone “Super Consumers”

June 4, 2019Last Updated on by Stewart Gandolf

hispanic mom searching mobile marketing on phone

Hispanics are known as mobile “Super Consumers”: the most active smartphone users of any demographic in the U.S. In fact, according to Nielsen, Hispanics spend about 14 hours a week using smartphone apps and searching online on their phones. As the fastest-growing demographic in the country, it’s so important to find ways to reach this […]

Opportunity Insights: Marketing Healthcare Services to Hispanic Demographics

June 7, 2019Last Updated on by Stewart Gandolf

By Charlie DeNatale, Healthcare Success Media Supervisor Reaching and attracting new patients in the Hispanic audience is a healthcare marketing opportunity that can’t be ignored. But marketing to Hispanic audiences holds challenges for healthcare providers, due to the Affordable Care Act and changing demographics. And regardless of your location, this may be a largely untapped […]