Hispanics are known as mobile “Super Consumers”: the most active smartphone users of any demographic in the U.S. In fact, according to Nielsen, Hispanics spend about 14 hours a week using smartphone apps and searching online on their phones. As the fastest-growing demographic in the country, it’s so important to find ways to reach this […]
By Charlie DeNatale, Healthcare Success Media Supervisor Reaching and attracting new patients in the Hispanic audience is a healthcare marketing opportunity that can’t be ignored. But marketing to Hispanic audiences holds challenges for healthcare providers, due to the Affordable Care Act and changing demographics. And regardless of your location, this may be a largely untapped […]
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– Jonathan Calure, MD