Topics: Advertising Budget

Wallet Burn and the Nasty Side of Pay-per-Click Advertising

April 8, 2015Last Updated on by Stewart Gandolf
pay per click advertising on iPhone screen

On the surface, Pay-per-Click (PPC) advertising—sometimes known as cost-per-click—seems friendly enough. Advertisers only pay for the advertising space when someone clicks on the ad. One analogy, however, says that PPC can be like high-stakes gambling. The casino will never turn you away, but if you don’t know what you’re doing, it’s really easy to lose […]

Will Your Budget or Stock Photos Fuel a Marketing Scandal?

January 27, 2015Last Updated on by Stewart Gandolf
stock photo advertisement

People don’t associate the All-American image of Columbus, Ohio, with marketing controversy. It’s just too wholesome for that sort of thing. Right? Having completed my undergraduate studies at Ohio State University, I’m practically a native. The public impression of this heartland state capital includes visions of fresh corn-on-the-cob at the Ohio State Fair, or live […]

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