Using ad-tracking toll-free phone numbers to document what most staffs forget to ask. If successful marketing has a mantra, it is: “You’ve got to track!” Having and using an accurate tracking system to identify the source of new patients from the first phone call is the only way to calculate your marketing’s Return-on-Investment (ROI) and […]
In dental marketing, we’re passionate about knowing the source of new patients. It’s the clarity needed to drive a successful program and keep a bundle of marketing dollars from being wasted. These tracking principles also apply to many other healthcare professions. What troubled us recently in the results we reported from the State of Dental […]
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– Jonathan Calure, MD