Not long ago the folks at Krames StayWell checked-in with us about how healthcare Customer Relationship Management—hospital CRM in particular—is recalibrating its mission for greater engagement and improved outcomes in an Accountable Care Organization (ACO) world. Many of the “old rules” are changing. They’re out now with an insightful report about CRM in an ACO […]
(This material is adapted from an article that we authored for Becker’s Hospital Review, a bimonthly publication providing business and legal news and analysis for hospitals and health systems. Becker’s Hospital Review reaches more than 15,000 people, primarily acute care hospital CEOs and CFOs. The marketing concepts discussed in this article apply to many professional, medical and […]
To all in the U.S. healthcare community who have been either too busy or too discouraged to really pay attention to the most fundamental implications of the new healthcare reform law (officially titled “The Patient Protection and Affordable Care Act”), most of the prevailing opinion, including direct comments from White House officials and other government […]
