Tag: ACA affordable care act

Affordable Care: Your Prospective Patients Are Mighty Confused

June 6, 2019Last Updated on by Stewart Gandolf

When it comes to healthcare reform, a big chunk of the community that you serve—and audiences you want to reach with hospital and medical marketing—simply may not know what you’re talking about (or care). Our caution here is to deliver meaningful marketing and advertising messages to the right level of consumer awareness. Ongoing polls suggest […]

Obamacare: The Marketing Battle and Media Blitz Ahead

June 6, 2019Last Updated on by Stewart Gandolf

Healthcare reform hit a bit of speed bump a few weeks ago when enforcement of the employer mandate requirement was delayed for a year under the Affordable Care Act (ACA). Businesses with 50 employees now have until 2015 to provide insurance coverage for workers instead of 2014. In our view, this delay in the business […]

Futurist Views: Healthcare Reform at the Tipping Point [Podcast]

October 15, 2019Last Updated on by Stewart Gandolf

[SHSMD13 Podcast Series] In a few months, 2014 will be the tipping point–when the most significant components of the Affordable Care Act (ACA) take effect…with strategic implications for hospitals and healthcare providers. In another in our continuing series of healthcare industry podcasts, Marc Sauve, Senior Healthcare Strategist with Gresham, Smith and Partners, talked with Healthcare Success […]

Hospital Competition: Will Retail Medical Clinics Change From Foe to Friend?

August 2, 2013Last Updated on by Stewart Gandolf

With 30 million prospective new patients just over the healthcare horizon, hospitals and other provider organizations are rethinking service channel opportunities. (And alliances perhaps.) Retail medical clinics, as one example, appear to be trending from competitive “foe to friend” on many marketing plans. A recent business study by consulting firm Accenture indicates that the number […]

Why Newly Hired Physicians Lose Money for Hospitals (and Need Marketing)

August 2, 2013Last Updated on by Stewart Gandolf

About the time the Affordable Care Act (often labeled Obamacare) was enacted a few years ago, the trend in hospital physician hiring took a distinct upswing. Various data sources that track the whereabouts of doctors generally agree that we’ve passed a tipping point. About 50 to 60 percent of physicians now work for a hospital-owned […]

Trend Watch: Community Hospitals May Be Challenged to Survive Obamacare

August 2, 2013Last Updated on by Stewart Gandolf

On an ordinary day many small- to mid-size community hospitals struggle to compete, remain independent…or even keep their doors open at all. But as provisions and affects of the Affordable Care Act (ACA) continue to rollout, the challenges are increasingly severe.

Meet Dr. Walgreens. Pharmacy-run ACO Redefines Doctor Marketing Competition

May 24, 2019Last Updated on by Stewart Gandolf

The mixed-up-world of healthcare delivery in the US has been scrambled again…this time by the corporate/retail sector. Walgreens continues to redefine the mid-level provider landscape by announcing that it will become “the first-ever chain retailer to become a direct provider of primary care services.” Just when you thought you had a fix on the competition, […]

Hospital Emergency Departments May Be Overrun by ACA Newly Insured [Podcast]

October 14, 2019Last Updated on by Stewart Gandolf

In our continuing series of healthcare marketing podcasts, Dr. Marc Salzberg, President of the Board of Directors of the Urgent Care Association of America, discusses increasing public demand and other critical issues facing the urgent care industry in advance of the Affordable Care Act (ACA). Interviewed by Healthcare Success Co-Founder and Hospital Division Director Lonnie […]

Win Win: Aligning the New Mexico COOP Health Plan with Primary Care

October 14, 2019Last Updated on by Stewart Gandolf

Our podcast today is another in our series for the Physician Strategies Summit. In today’s interview, Healthcare Success Founding Partner Lonnie Hirsch talks with Martin Hickey, MD, CEO, New Mexico Health Connections, Albuquerque, NM. As the Accountable Care Act (ACA) continues to unfold, it introduces new nonprofit health plans aimed at uninsured individuals and small […]

How the Low-Profile Mandate Committee Influences Your Medical Practice

August 3, 2013Last Updated on by Stewart Gandolf

The opinion/editorial page in every publication draws fewer readers than the front page. Traditionally, the Op-Ed section is less interesting and exciting than the flash of hot news. So, in case you missed Dr. Scott Gottlieb’s opinion piece for the Wall Street Journal about healthcare’s Mandate Committee, it’s well worth two minutes of your time. […]