Throughout his campaign, president-elect Donald Trump promised an early demise of the 2010 Affordable Care Act (ACA). Today, “repealing and replacing” Obamacare remains a priority. However, details remain elusive. Consequently what that means for healthcare marketing plans, strategy, and tactics in coming months isn’t clear. In fact, surveys reveal that segments of the general public didn’t understand the […]
There’s no need to remind motion picture fans—which is nearly everyone—that the 2016 Academy Awards nominations will be announced next week…or that the annual glitz-and-glamour event is next month. (February 28, 2016; Dolby Theatre, Hollywood; ABC) But I did anyway. Hollywood, and the heart of the film industry, is just up the road from our […]
[Podcast: Part Two in a series.] Healthcare Success CEO Stewart Gandolf talks with Rob Klein, founder and CEO of healthcare marketing research firm, Klein & Partners, about how retail is learning healthcare a lot faster than healthcare is learning retail. What is the new healthcare CUSTOMER mindset? Rob Klein, our guest in this podcast, explains […]
Although the Affordable Care Act (ACA), in its final, amended version, has been the law of the land for slightly more than five years, the industry-shaking consequence of “healthcare reform,” continue to emerge almost daily. There have probably been more significant changes in the nation’s healthcare delivery system—for providers, hospitals, employers and health insurance—between 2010 […]
Economists and other experts will champion the positive implications of competition in business. Be it hard products or intangible services, competition in the marketplace tends to benefit both the consumer and the enterprise with purchase options, innovation, price/cost influences and other considerations. As we all know, competition in healthcare was one of the driving factors […]
About the only thing that’s certain in healthcare delivery is that constant change will continue. And that, unfortunately, makes everyone’s marketing assumptions suspect. Keeping pace with a shifting landscape makes it more challenging to market a medical practice. Here are a few important-but-independent observations, factoids and tips that crossed our radar. Consider how each item—maybe all of […]
The fast-approaching New Year is shaping up to be even more challenging for many doctors and patients as well. In a market already strapped by a growing doctor shortage, a new report by the Medical Group Management Association (MGMA) forecasts nearly 25 percent of doctors may turn their back on Affordable Care Act (ACA) plans […]
Here’s a timely reminder about an often-neglected marketing strategy for the year-end holiday season. And for budget-sensitive families, it can be a helpful financial advantage. Between now and the end of the calendar year, health services can be the most appropriate and affordable for individuals and families with tax-advantaged Flexible Spending Accounts (FSA). What’s more, […]
The usual challenges of physician recruitment, physician relations and physician marketing are all contending with an unhappy dynamic: Many doctors simply don’t want to be a doctor any longer. After investing ump-teen years in earning their much-prized white coat, it looks like many docs want to hang it up. They are either ready to get […]
Healthcare is on a countdown to the New Year, and the only thing certain about 2014 is that it will be different from its predecessor. Plan accordingly. More than ever, your marketing plan—for a medical practice, hospital, service line or health systems—should be written in pencil. You’ll need a nimble plan to keep ahead of […]
