Pharmaceutical Marketing: New Ideas to Ethically Win Doctors’ Hearts by Helping Them to Grow Their Practices

We’ve marketed many thousands of doctor practices over the years, and our experience clearly shows that nothing wins doctors’ hearts (and loyalty) like helping them to increase their bottom line.

Beginning April 19, 2002, however, most pharmaceutical companies discontinued virtually all significant efforts to assist doctors with their practices due to the PhRMA Code On Interactions With Healthcare Professionals.

Today, aside from a few former “professional gift recipients,” most people agree that the voluntary code was a positive development for the industry. In addition to providing appropriate ethical guidelines for interactions with doctors, it also helped curb the then-growing pharmaceutical “arms race” to win busy doctors’ attention.

Still, underlying problems remain.

Today, pharmaceutical companies face even more competition to win doctor attention and loyalty, while doctors face an even more difficult practice environment.

Clearly many doctors would appreciate practice marketing help sponsored by a pharmaceutical company like yours, but how?

New, ethical strategies to help your pharmaceutical company stand out from the crowd and win market share

We’ve done a lot of due diligence on this issue, and we have come up with several breakthrough marketing ideas that we think you’ll agree not only work, but are also highly likely to win the approval of your ethics counsel.

Because these ideas are both unique and proprietary, we cannot publish them here on the Internet. Instead, please contact us to find out more.

We promise it will be worth your while.

Call Stewart Gandolf at (800) 656-0907.

Stewart Gandolf
Chief Executive Officer & Creative Director at Healthcare Success
Over the years Stewart has personally marketed and consulted for over 1,457 healthcare clients, ranging from private practices to multi-billion dollar corporations. Additionally, he has marketed a variety of America’s leading companies, including Citicorp, J. Walter Thompson, Grubb & Ellis, Bally Total Fitness, Wells Fargo and Chase Manhattan. Stewart co-founded our company, and today acts as Chief Executive Officer and Creative Director. He is also a frequent author and speaker on the topic of healthcare marketing. His personal accomplishments are supported by a loving wife and two beautiful daughters.



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“Despite practicing in a hyper-competitive market, our new-patient counts are double what they were for the same time period last year. Hiring Healthcare Success was one of the best business decisions I have ever made.”

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– Jonathan Calure, MD

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