Pharmaceutical Marketing: New Ideas to Ethically Win Doctors’ Hearts by Helping Them to Grow Their Practices

By Stewart Gandolf
Chief Executive Officer

We’ve marketed many thousands of doctor practices over the years, and our experience clearly shows that nothing wins doctors’ hearts (and loyalty) like helping them to increase their bottom line.

Beginning April 19, 2002, however, most pharmaceutical companies discontinued virtually all significant efforts to assist doctors with their practices due to the PhRMA Code On Interactions With Healthcare Professionals.

Today, aside from a few former “professional gift recipients,” most people agree that the voluntary code was a positive development for the industry. In addition to providing appropriate ethical guidelines for interactions with doctors, it also helped curb the then-growing pharmaceutical “arms race” to win busy doctors’ attention.

Still, underlying problems remain.

Today, pharmaceutical companies face even more competition to win doctor attention and loyalty, while doctors face an even more difficult practice environment.

Clearly many doctors would appreciate practice marketing help sponsored by a pharmaceutical company like yours, but how?

New, ethical strategies to help your pharmaceutical company stand out from the crowd and win market share

We’ve done a lot of due diligence on this issue, and we have come up with several breakthrough marketing ideas that we think you’ll agree not only work, but are also highly likely to win the approval of your ethics counsel.

Because these ideas are both unique and proprietary, we cannot publish them here on the Internet. Instead, please contact us to find out more.

We promise it will be worth your while.

Call Stewart Gandolf at (800) 656-0907.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.

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