An Actual Patient, an Exceptional Practice Story and a Fun Production Shoot

By Stewart Gandolf
Chief Executive Officer

HSS production stillIn professional circles, almost any corner of the film production industry is casually referred to as working in “the biz.” And those same professionals will quickly add that it’s a lot more hard work than the popular PR image of “glitz and glamour.”

But the considerable effort behind a healthcare television commercial is not only rewarding from a creative and marketing perspective; it can be a lot of fun as well. And that was our experience recently when Healthcare Success (HSS) went on location to shoot a TV spot for Maryland Pain Specialists (MPS).

The video shoot took place at marina in the Baltimore area, according to HSS Director of Client Services Jamie Roney. And an important factor that contributed to the production crew’s great experience was the opportunity to work with an enthusiastic (and actual) patient. We can’t mention his name, but he has our sincere thanks.

The video and still photo shoot for MPS—a Healthcare Success client—featured the patient-told story and his great experience with the practice. In addition to the television commercial, video from the production shoot will also be used on the client’s website and YouTube channel.

The final broadcast commercial is still in production (we’ll let you know when it’s done), but in addition to the quick look behind the cameras on this page, there are more photos on the Healthcare Success Facebook page. And be sure to check the HSS YouTube Channel for other healthcare video and TV commercial examples.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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