Paging Marcia Brady: Your Outdated Office Décor Gives the Wrong Doctor/Physician Marketing Message

By Stewart Gandolf
Chief Executive Officer

brady bunchWhen was the last time you walked into your office through the front door? Take a stroll. Does it look like Marcia Brady is about to walk through at any moment?

Most doctors/physicians want to be perceived as progressive and leading edge. They express this in the way they practice medicine and in their doctor/physician marketing and advertising messages. Often their up-scale branding is targeting up-scale patients.

But all that gets shot down by an outdated office décor. Maybe earth tone colors–bland shades of brown, muted orange-ish brick highlights and dark wood. It’s a picture right out of the early ‘70s. Might as well add a peace sign poster and issue tie-dyed scrubs with bell-bottom cuffs.

We could go on, but the message is to look at your office décor with the fresh eyes of a new patient arriving for the first time—and see if the visual message is progressive or pathetic. We’ve seen this, up close and in person, in physician offices, as well as in some medical groups, hospitals, cosmetic dental offices and other healthcare provider offices.

This is just one aspect of medical branding. There’s more in this article about successful branding on our website. In the meantime, take a look. It’s an important part of your branding and a reflection on your reputation. Is the Marcia Brady look undermining your up-scale doctor/physician marketing and advertising?


Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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