By Stewart Gandolf
Chief Executive Officer
Most doctors/physicians want to be perceived as progressive and leading edge. They express this in the way they practice medicine and in their doctor/physician marketing and advertising messages. Often their up-scale branding is targeting up-scale patients.
But all that gets shot down by an outdated office décor. Maybe earth tone colors–bland shades of brown, muted orange-ish brick highlights and dark wood. It’s a picture right out of the early ‘70s. Might as well add a peace sign poster and issue tie-dyed scrubs with bell-bottom cuffs.
We could go on, but the message is to look at your office décor with the fresh eyes of a new patient arriving for the first time—and see if the visual message is progressive or pathetic. We’ve seen this, up close and in person, in physician offices, as well as in some medical groups, hospitals, cosmetic dental offices and other healthcare provider offices.
This is just one aspect of medical branding. There’s more in this article about successful branding on our website. In the meantime, take a look. It’s an important part of your branding and a reflection on your reputation. Is the Marcia Brady look undermining your up-scale doctor/physician marketing and advertising?