High-Touch Technology Enhances Patient Satisfaction and Hospital Public Relations

By Stewart Gandolf
Chief Executive Officer

St Joseph's, Comox, BC

St Joseph’s, Comox, BC

The personal touches that define individual ‘patient satisfaction’ often include comfort and convenience. And in that respect, the new personal access, multi-media terminals at St. Joseph’s General Hospital on Vancouver Island are on par with many fine hotels. Plus it’s a great opportunity for hospital public relations.

Picture this. You’re a patient or family member at historic St. Joseph’s in Comox, BC. And at all the acute-care beds, as well as in waiting rooms, cafeterias, lounges and dialysis rooms, you find a touch-pad personal access terminal. (A total of 160 terminals.)

Look closer; it’s a complete entertainment and communications package. Each device delivers television, Internet, movies and games, telephone, nurse call button, user satisfaction survey, and an option for ordering food from a menu based on the patient’s needs. (Future uses could add access to an individual’s health records.)

The hospital’s upgraded system was installed under a revenue sharing arrangement with a regional firm that hopes to sell advertising space in the system. Founded in 1913 by the Sisters of St. Joseph of Toronto, St. Joseph’s General Hospital is owned by the Bishop of Victoria and managed by a local Volunteer Board, and provides ambulatory, inpatient and residential healthcare services for Vancouver Island’s Comox Valley.

Let us in on your hospital public relations and PR success story. And for more healthcare marketing and advertising resources, visit our website.

Stewart Gandolf
Chief Executive Officer at Healthcare Success
Stewart Gandolf, MBA, is Chief Executive Officer of Healthcare Success, one of the nation's leading healthcare and digital marketing agencies. Over the past 20 years, Stewart has marketed and consulted for over 1,000 healthcare clients, ranging from practices and hospitals to multi-billion dollar corporations. A frequent speaker, Stewart has shared his expertise at over 200 venues nationwide. As an author and expert resource, Stewart has also written for many leading industry publications, including the 21,000 subscriber Healthcare Success Insight blog. Stewart also co-authored, "Cash-Pay Healthcare: Start, Grow & Perfect Your Cash-Pay Healthcare Business." Stewart began his career with leading advertising agencies, including J. Walter Thompson, where he marketed Fortune 500 clients such as Wells Fargo and Bally's Total Fitness.



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