Healthcare Information Technology: Where is Your Office?

Listening to the voice of the customer – what patients say they want from your practice A doctor’s office told us recently: “We don’t have email or Internet connection in the office.” It was a bit of a surprise to us-most of the practices we consult with routinely do have Internet and email, many with their […]

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What Is a Marketing SYSTEM?

Like so many other business processes, marketing implementation is far more successful when a practice executes a solid marketing plan with the support of a structured system. Marketing Plan “If you fail to plan, plan to fail.” Everyone’s heard this saying, yet so few healthcare practices follow this sound advice when it comes to marketing.

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Don’t Let the Treatment Get Ahead of the Diagnosis

The first four diagnostic questions to ask before you take a marketing leap… Imagine this happening in your office… A new patient presents himself and announces that he needs a broad-spectrum antibiotic. How’s that again? Yes — could you please write the prescription so he can be on his way? And thank you very much. […]

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How to Get Patients to Ask About Your High-End Procedures

The overwhelming reason why patients don’t ask about your high-end procedures is because they don’t know much about your practice or procedures — high-end or Otherwise. And unless they have a strong personal need or envision a value to themselves, they also have no interest. Short conversation … over before it begins. It’s simply a […]

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Creating a Powerful, Differentiating Brand

How to Avoid Looking Like “Plain Vanilla” Let’s say a new family moves in a couple of blocks from your office, and the mother holds a gathering for her new neighbors. At the gathering she asks, “I’d like to find a first-rate doctor for my family. Is there anyone special here in town?” How many […]

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The ‘No Excuses’ Call Tracking System to Maximize Your Advertising ROI

In dental marketing, we’re passionate about knowing the source of new patients. It’s the clarity needed to drive a successful program and keep a bundle of marketing dollars from being wasted. These tracking principles also apply to many other healthcare professions. What troubled us recently in the results we reported from the State of Dental […]

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10 Ways to Attract New Patients from Your Favorite Local Companies

How many of these ideas can you use to win new patients from businesses down the street? A large or dominant employer in your community – or the business across the street – is an excellent target of opportunity for new patients and cases, especially if you’re already serving some of those employees. Here are […]

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How to Get Your Patients to Refer in Droves

Here are two remarkably easy-and highly effective-ways to encourage patients to refer family, friends and colleagues to your practice. The cost is almost nothing, so your Return On Investment (ROI) is through the roof. This is the closest thing you’ll find to guarantee success in internal marketing, and with a little practice and persistence, it’s […]

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Is Your Professional Photo as Good as Your Professional Reputation?

8 Extremely Helpful Guidelines for an Ideal Executive Portrait Healthcare is a people business…where trust and confidence begins with the first impressions. Here’s how to create an effective professional photo that helps build and extend your first-class reputation.. OK—we’ll be the first to admit that not everyone is incredibly photogenic. But a professional’s professional photo […]

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What is Marketing?

Marketing is defined from various sources as a process, as a set of strategies and activities, as a series of communications, and more. There are many good and accurate definitions of marketing. Here are a few.

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– Jonathan Calure, MD

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